Talking urinals. From The Associated Press:
SANTA FE – New Mexico is taking its fight against drunken driving to men’s restrooms around the state. The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last pit stop before getting behind the wheel.
“Hey there, big guy. Having a few drinks?” a female voice says a few seconds after an approaching male sets off a motion sensor in the device. “It’s time to call a cab or ask a sober friend for a ride home.”
Transportation Department spokesman S.U. Mahesh said the urinal cakes are a way to reach one group that’s a target of state safety campaigns. Men commit about three times as many drunken-driving infractions as women.
The devices were invented by Richard Deutsch. “The idea is based on the concept that there is no more captive audience than a guy standing at a urinal,” Deutsch said. “You can’t look right and you can’t look left; you’ve got to look at the ad.”