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Alyssa Rapp is the Founder and CEO of Bottlenotes, an online wine retail business that helps individuals discover and learn about wine. Alyssa started the company while at the Stanford Graduate School of Business, where she headed the school's 500-person wine club. In this interview, Alyssa gives key insights on starting and running a hybrid online retail business, talks about her personal and entrepreneurial story for Bottlenotes, and gives leads to the most amazing wine regions in the world. Her goal for Bottlenotes, she says, is to create the "Pandora of wine".

Alyssa earned a B.A. in Political Science and the History of Art from Yale University in 2000 and an M.B.A. from Stanford University’s Graduate School of Business in 2005. In between her first and second years in business school, she spearheaded the sales and marketing efforts at RO Imports, an importer of boutique New Zealand wines in New York.

Thanks to Julio, iinnovate emeritus, and Roger for contributing to this interview.

- Min Liu of iinnovate