Posts Tagged ‘gender roles’

Dr. Pepper TEN…It’s A Boys Only Club

Monday, November 7th, 2011

So I was watching the USC game last week, and a Dr. Pepper ad popped up on the television.  Advertising Dr. Pepper TEN, a new ten calorie drink made with real sugar, the ad sought to make the diet drink “macho.”  The ad is a gold mine for quotes edging on sexist, proclaiming “You can keep the romantic comedies and lady drinks. We’re good.”  and ending with “Dr. Pepper TEN…it’s not for women.” Accompanying the ad is a reworked Facebook page, which allows visitors to take a quiz to see if they are man enough for Dr. Pepper TEN.

Here is the ad:

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