Posts Tagged ‘Google’

Crash Course: VEVO

Wednesday, December 29th, 2010

An odd mix, but Vevo encompasses them all

What do Iron Maiden, Rick Astley, Eminem, Justin Bieber, Marilyn Manson, Sublime, Shania Twain, Limp Bizkit, and Abba have in common?

Vevo channels.

Are you surprised?   Perhaps on the basis of the wide variety of musical genres represented by these artists, yes.  However, with regard to current trends in music consumption, online and elsewhere, Vevo makes perfect sense – which is why it’s taking over how America receives its music.

Vevo to the rescue?

According to Credit Suisse analysts, YouTube only makes 0.4 cents per video view.  This garners a measly $240.9 a year for a venture whose bandwidth, licensing, and operation costs will run upwards of $700 million.  In other words, “Google will lose $470.6 million on YouTube, for which it paid $1.76 billion in 2006.”

Vevo's "world premiere" of the Telephone music video changed the way we perceive online music promotion.

Vevo may provide the solution to Google’s online video woes.  Launched on December 8, 2009, with the slogan “Music Evolution Revolution!,” Vevo overcame MySpace Music as #1 music site in the US within its first month.  The company represents a collaboration between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media.  Vevo has domain over music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI.  (Warner partnered with MTV Networks.)

Today, approximately 23,000 videos are available on Vevo.  Vevo’s near dominance of the major music labels is allowing it to approach monopoly status.  According to Wired Magazine, “there could soon be no other game in town.”

How does this help Google?  Well, Google and VEVO share the advertising revenue, and the institution of Vevo ended Google’s licensing difficulties with Universal Music Group.  “The purpose behind Vevo is to sell advertising at higher rates than YouTube does now.”

Changing music as we know it

According to Wired, Vevo “could save the music business.”  Mashable’s top 5 predictions for the music industry in 2011 suggest the following:

Now, we’re not saying Vevo has single-handedly sparked the renaissance of the music video, but it has helped give the format a kick in the you-know-what.”

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Google: The Ultimate Teacher

Monday, December 20th, 2010

I had a job this summer at a non-profit, where I basically had to help the public with any request they could call or com in for help

Even Google messes up sometimes.

with.  And although a lot of the requests were the same, a LOT of the time I had no idea how to help these people, and neither did any one else in the office.    Our solution?  Google it.  I googled everything from directions to the closest shopping center to how to get a record of a divorce that occurred in the state of Oregon about 20 years ago.

SO what else can google do?

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The Search Virus: What Your Online Activity May Say About Your Viral Load

Tuesday, October 26th, 2010

Solve this riddle: Student A sits in Humbio 151: Introduction to Epidemiology (i.e. the study of disease outbreaks), listening to a representative from the Center for Disease Control (CDC) discuss how his organization conducts epidemic surveillance.  Student A’s eyes are drooping slightly due to sleep deprivation, a consequence of her participation in the hallowed “Full Moon on the Quad” celebrations the night before.  Between bleary-eyed blinks, Student A decides to Google “flu shots” and “become effective.”

The question: does this student have the flu?

Okay, let’s be real.  If I didn’t already lose you back at Intro to Epidemiology, you are probably thinking “WTF? That makes no sense” right about now.  You probably think you don’t have enough information to answer that question.  And that’s where Google comes in.

That’s right, it’s the G-word.  The giant Mecca of search engine has the answers again.

Let’s break it down.  Here’s what we sans Google know: Last night at Full Moon, Student A was likely exposed to massive quantities of bacteria, viruses, and a variety of scarring mental images.  Her Google search terms suggest that she only recently received a flu shot (I’ll give you a hint: it was yesterday) and she wants to find out if she is successfully vaccinated yet.  For those of you who might care to know, the flu vaccine takes approximately 2 weeks to kick in (it isn’t lookin’ good for Student A).

But here’s the missing link that the average blog reader doesn’t know but Google does: what is everybody ELSE searching online?

Allow me to introduce you to Google Flu Trends (also known as the hypochondriac’s newest enabler).  The brainchild of Google Insights (which tracks how the volume of specific search terms is distributed geographically, seasonally, etc), Google Flu Trends tracks certain flu-related search terms to estimate when and where flu outbreaks are likely to occur.  So, to solve our riddle, all you need to do is pull up Flu Trends in your browser, zoom in on California, then on San Jose (sorry Palo Alto, you don’t qualify with your puny population) and look at the predicted flu levels based on search terms.

BAM.  The reult?  LOW.  Seeing this, Student A does a victory dance in her chair, much to the displeasure of the CDC representative who is still talking to the class about lime disease outbreaks.

Blissfully ignoring her professor’s warning about applying statistical generalities to the individual, Student A breathes a sigh of relief.  Her poor planning and free-spirited promiscuity are unlikely to result in the flu any time soon (I’m aware all you statistics peeps are groaning in agony as this flawed logic, but roll with me here).

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