Joseph Kony, an African warlord leading the Lord’s Resistance Army (LRA), has become an international sensation thanks to Invisible Children, a group of human rights activists. They been able to successfully wield social media to make people care about their cause. Kony is now famous because the world wants his arrest and prosecution for his “crimes against humanity.”
I watched the KONY 2012 video. I clapped at moments of triumph for people in Uganda and didn’t allow myself to hide my eyes at the images of mutilation or abduction. Even though I’m the last person to follow major trends, considering the gravity of the idea and the sheer number of people attempting to share it through Twitter and Facebook, I understood that it is something that I shouldn’t ignore.
After finally seeing the video for myself I learned a few things:
- Everything about the video was created to appeal to the youth of developed nations. There were cute kids, horror, and a mission deeply seated in social media and activism. Anyone watching that video can help by sharing it.
- This is a 9 year old problem, with circumstances that may or may have changed since the video was produced.
- There was both the Mumford & Sons and dubstep in the same video. And it worked. Both reflect the way the filmmaker appealed to the culture Gen Y knows and loves. It made it seem like the video wasn’t coming from a major stuffy organization, or a ragtag group of freedom fighters – it came from one of us. Or, at least, it was meant to feel that way. (more…)