Posts Tagged ‘justin bieber’

Crash Course: VEVO

Wednesday, December 29th, 2010

An odd mix, but Vevo encompasses them all

What do Iron Maiden, Rick Astley, Eminem, Justin Bieber, Marilyn Manson, Sublime, Shania Twain, Limp Bizkit, and Abba have in common?

Vevo channels.

Are you surprised?   Perhaps on the basis of the wide variety of musical genres represented by these artists, yes.  However, with regard to current trends in music consumption, online and elsewhere, Vevo makes perfect sense – which is why it’s taking over how America receives its music.

Vevo to the rescue?

According to Credit Suisse analysts, YouTube only makes 0.4 cents per video view.  This garners a measly $240.9 a year for a venture whose bandwidth, licensing, and operation costs will run upwards of $700 million.  In other words, “Google will lose $470.6 million on YouTube, for which it paid $1.76 billion in 2006.”

Vevo's "world premiere" of the Telephone music video changed the way we perceive online music promotion.

Vevo may provide the solution to Google’s online video woes.  Launched on December 8, 2009, with the slogan “Music Evolution Revolution!,” Vevo overcame MySpace Music as #1 music site in the US within its first month.  The company represents a collaboration between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media.  Vevo has domain over music videos from three of the “big four” major record labels: Universal Music Group, Sony Music Entertainment, and EMI.  (Warner partnered with MTV Networks.)

Today, approximately 23,000 videos are available on Vevo.  Vevo’s near dominance of the major music labels is allowing it to approach monopoly status.  According to Wired Magazine, “there could soon be no other game in town.”

How does this help Google?  Well, Google and VEVO share the advertising revenue, and the institution of Vevo ended Google’s licensing difficulties with Universal Music Group.  “The purpose behind Vevo is to sell advertising at higher rates than YouTube does now.”

Changing music as we know it

According to Wired, Vevo “could save the music business.”  Mashable’s top 5 predictions for the music industry in 2011 suggest the following:

Now, we’re not saying Vevo has single-handedly sparked the renaissance of the music video, but it has helped give the format a kick in the you-know-what.”

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The 2nd Annual Unabridged List of Suggested Dorm Themes

Sunday, May 2nd, 2010

Sometimes, even the most competent RAs need a little help. And while we cannot help them counsel and give advice, we can, in fact, contribute to an even more important part of their job–choosing the pun that will define their dorm.

Last year, with some help, I created this list (on page 2, though you should read the whole thing), which was met with a very positive response–and some of the dorm themes even got used this year. And so I’m back again this year, moving to the blog, with the complete list of suggested dorm themes for the upcoming school year.

And now, without further ado (except for the further ado of thanking all of the people who contributed to this–namely the great people with me here at Stanford in Washington): the list. Let us know your favorites or, if you think you can out-pun us, your own suggestions. Who knows–it could make it onto next year’s list.

Ginsburg is excited about the freshmen. Can you say cloak party?

Wilbur Hall, Home of the Supreme Court
SANDRA DAY OKADA
SONIA SOTOMAYOR
RUTH CEDRO GINSBURG
JUNIPEARL WARREN
ARROYOLIVER WENDELL HOLMES, JR.
WILLIAM H. RINCQUIST
DAVID SOUTERO
BROWN V. BOARD OF TRANCOS

Stern Hall

This was a historic moment for Stern.

JUSTIN BIEBURBANK (All the freshman girls want to live here)
LEWIS AND CLARKIN
CASA ZAPOPERATION ENDURING FREEDOM
TWAINT NO MOUNTAIN HIGH ENOUGH (Remember the Twaintans-themed, starring Denzel Washingtwain)
SERRAHM EMANUEL (The counterpart to 2009’s Serra Palin)
RAMADONNER

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